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Research papers

Advances in category management research

In this paper the genesis of category management and the research techniques that have been applied against this area are considered. We generally find a disconnect between the application of findings from traditional research to category management...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Bill Bean, Stephen P. Needel
Company: PepsiCo
September 22, 2002
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Citation

Bean and Needel (2002a, September 22). Advances in category management research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advances-in-category-management-research-